Tired of Toxins?
A Healthy Home, Made Simple & Affordable.
Our AI-powered tool exposes hidden toxins and gives you a step-by-step plan to make sustainable swaps that benefit both your family and your wallet.
Easy as one, two, three
THE TRUE SHIFT
Our Mission: Exposing Hidden Toxins & Showing
how to live simply and economically
At The True Shift, our mission is to open people's eyes to a simple, life-changing truth: the way we have been taught to live is not serving us well in a rapidly changing world. The best way to begin living better is by creating a healthier environment for ourselves. Our homes are filled with food chemicals and objects that are designed to serve others, not us. The True Shift empowers us to take back control and create a Healthy Home.
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Our Founder's Story
Embrace the ChangeOur journey began from personal frustration with hidden toxins, which led to a solution to help others make a change.
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A Holistic Approach
Unlock a Healthier HomeWe go beyond a single product. Our methodology combines The Art of Design with The Science of Health, providing a clear, step-by-step path to a fully detoxified home that is also sustainable and helps you save money.
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Sustainable Swaps, Smart Savings
Join the MovementMany people assume a healthy lifestyle is expensive, but we show you the opposite. By switching to durable, reusable, and toxin-free products, you're making a choice that benefits your health and your wallet.
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Effortless Solutions, Powered by AI
Transform Your SpaceOur technology isn't meant to replace human connection—it's designed to save you time and stress. We use AI to do the endless research for you, cutting through the noise and making it effortless to identify and replace toxic products.
How it Works
Create a Healthy Home: The TRUE Shift's Process
Upload a few photos of your space
Start with one room—your kitchen or bathroom is a great first step. Snap a few pictures as is and answer a few quick questions about your space.
Get a customized plan for a healthier, stress-free home
The TRUE Shift's AI designs a personalized makeover plan with healthy product and organization recommendations to reduce clutter and toxins. Live healthier, save money, cut waste, and reimagine your space to fit your needs.
Easily bring your plan to life
Enhance your makeover with expert coaching or transformational design services to seamlessly implement your plan.

1. Upload a few photos of your space
Start with one room—your kitchen or bathroom is a great first step. Snap a few pictures as is and answer a few quick questions about your space.

2. Get a customized plan for a healthier, stress-free home
The Tribalist AI designs a personalized makeover plan with healthy product and organization recommendations to reduce clutter and toxins. Live healthier, save money, cut waste, and reimagine your space to fit your needs.

3. Easily bring your plan to life
Enhance your makeover with expert coaching or transformational design services to seamlessly implement your plan.
Plans & Pricing for your Healthy Home Transformation
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AI-Powered Room Makeover Plan
GET STARTED$25
✅ Comprehensive guide and workbook
✅ AI-assessment of health, financial, and waste impact - for 1 room
✅ Healthy product recommendation list -
Personalized Healthy Home Coaching
GET STARTED$150
✅ Comprehensive guide and workbook
✅ AI-assessment of health, financial, and waste impact - for 1 room
✅ Healthy product recommendation list
✅ Assessment review session with The True Shift Consultant

Complete Healthy Home Transformation
$500
✅ Comprehensive guide and workbook
✅ AI-assessment of health, financial, and waste impact - for 1 room
✅ Healthy product recommendation list
✅ Assessment review session with a Tribalist Consultant
✅ Three design sessions with a professional The True Shift Designer

Complete Healthy Home Transformation
$1500
✅ Comprehensive guide and workbook
✅ AI-assessment of health, financial, and waste impact - for 1 room
✅ Healthy product recommendation list
✅ Assessment review session with a Tribalist Consultant
✅ Three design sessions with a professional The True Shift Designer
Healthy Home Reboot: The Spaces We Elevate
Let customers speak for us
from 9 reviewsAs a remote worker, I needed a space that felt calming and safe. The AI makeover was super informative, and the design sessions made the space feel like me again. We tackled everything from lighting to reducing EMF exposure. The consultant gave me confidence and clarity. Now I feel proud of my space.

I was worried about hidden toxins in our closet and bedding, and the AI report confirmed there was work to do. But I didn’t feel overwhelmed especially after the coaching session. My True Shift consultant helped me break things into manageable changes and even offered a baby-safe laundry strategy. It felt like a complete plan made just for us. I’m genuinely sleeping better because of this.

I already loved the AI report it highlighted some small but important issues but the coaching call added a whole new layer. My consultant walked me through product labels and helped me focus on safer swaps for postpartum recovery. It felt like talking to a really smart, non-judgy friend. She even sent follow-up links that made my life easier. I’m so glad I did this before the baby arrives.

The AI analysis blew me away—it spotted things I would never have thought were problematic, like non-stick spatulas and cling wrap. The personalized report broke down health, waste, and financial impact in such a clear way. I appreciated how realistic the recommendations were—plenty of budget-friendly swaps. I already feel better about preparing food for our growing family. This was absolutely worth the $25.

This guide is a lifesaver. As a new parent, the amount of shopping you have to do is overwhelming. This took all the stress out of it by giving me a done-for-you list of non-toxic, safe, and sustainable products. The Amazon links made it so easy, and I feel so much more confident about the choices I'm making for my baby.

As a first-time mom, I was completely overwhelmed by all the conflicting advice about what's safe. This guidebook was a lifesaver. It’s concise, easy to understand, and backed by science. It gave me the confidence to make the right choices for my baby and turned my 'nesting' phase into a proactive, positive experience.

I was spending so much money on expensive 'natural' cleaning products. This guidebook is a total game-changer. The recipes are so simple, and I can't believe I'm saving thousands of dollars just by using a few common ingredients. It’s amazing to have a clean, fresh-smelling home without all the toxic chemicals.

This guidebook is an absolute game changer. I've read so much about microplastics, but this is the first resource that gave me a clear, step-by-step plan. The fact that it's based on real data, made the whole home detox process feel manageable, not overwhelming. It's truly the ultimate guide.

I was so overwhelmed by the idea of microplastics, it felt like an impossible problem. This guidebook was a lifesaver. It breaks down all the confusing research into simple, actionable steps. I loved that it didn't just tell me 'what's bad,' but actually gave me a clear plan with a printable checklist and links to products I can trust. It’s given me a real sense of control over my home and my family's health. Worth every penny.

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