Your Home is a Breeding Ground for Microplastics & Hidden Toxins.

Get the first-ever AI Toxin Solution to analyze your space, pinpointing chemical risk, prioritizing threats, and creating your Non-Toxic Healthy Home.


Easy as one, two, three

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THE TRUE SHIFT

Our homes are at the center of an invisible health crisis, constantly exposed to microplastics, PFAS, and endocrine disruptors. We empower every family by providing the unique AI Toxin Solution needed to cut through the confusion and eliminate endless research. This intelligence creates a simple, affordable guide for protection, delivering a verifiable path to a fully Non-Toxic Healthy Home and lasting well-being.

  • THE ORIGIN OF THE SHIFT

    Why We Began: A Personal Commitment to Data and Non-Toxic Truth.

    Our journey started from personal frustration with hidden chemical threats, which fueled our mission: to open eyes to a simple, life-changing truth. We believe the best path to health begins by reclaiming control and establishing a Non-Toxic Healthy Home standard for every family.

    Embrace the Change 

  • WHOLE-HOME PROTECTION

    Solving the Full Toxin Load: Your Defense Against Microplastics, PFAS, & Beyond.

    We go beyond simple swaps. Our proven methodology combines the Art of Design with the Science of Health to tackle every route of exposure—from airborne microplastics in your bedroom to PFAS in your kitchen. We provide a clear, comprehensive defense strategy for your entire home.

    Join the Movement 

  • SAVE MONEY, CUT TOXINS

    The Financial Advantage of a Non-Toxic Life: Durable Swaps, Lower Long-Term Costs.

    Many assume a healthy lifestyle is expensive, but we prove the opposite. By guiding you to durable, toxin-free, and reusable alternatives, we show you how to eliminate disposable plastics and reduce the high long-term costs associated with constant replacement, benefiting both your wallet and your health.

    Unlock a Healthier Home 

  • AI-DRIVEN SOLUTIONS

    Transforming Research Overload into Your Effortless, Vetted Action Plan.

    Our Healthy Home AI is your competitive edge against unseen pollutants. We use our AI to do the endless research for you, vetting thousands of products and flagging specific threats like PFAS and BPS. This technology is designed to save you time and eliminate the stress of identifying non-toxic products, making your shift effortless and verified.

    Transform Your Space 

How it Works

Create a Healthy Home: The TRUE Shift's Process

Upload a few photos of your space

Start with one room—your kitchen or bathroom is a great first step. Snap a few pictures as is and answer a few quick questions about your space.

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Get Your Custom Toxin Defense Plan

The TRUE Shift's AI designs a personalized list of non-toxic swaps and a step-by-step guide to reduce clutter, chemicals and microplastic loads.

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Implement the True Shift.

Seamlessly bring your plan to life with expert coaching or by accessing our vetted, non-toxic essentials.

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1. Upload a few photos of your space

Start with one room—your kitchen or bathroom is a great first step. Snap a few pictures as is and answer a few quick questions about your space.

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2. Get a customized plan for a healthier, stress-free home

The Tribalist AI designs a personalized makeover plan with healthy product and organization recommendations to reduce clutter and toxins. Live healthier, save money, cut waste, and reimagine your space to fit your needs.

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3. Easily bring your plan to life

Enhance your makeover with expert coaching or transformational design services to seamlessly implement your plan.

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Plans & Pricing for your Healthy Home Transformation

We offer flexible options to fit every budget and need. Whether you're a DIY enthusiast or want a full-service transformation, we have a plan for you.

  • DIY Healthy Home Starter Kit

    $10

    ✅ Comprehensive guide and workbook





    GET STARTED 

  • AI-Powered Room Makeover Plan

    $25

    ✅ Comprehensive guide and workbook
    ✅ AI-assessment of health, financial, and waste impact - for 1 room
    ✅ Healthy product recommendation list


    GET STARTED 

  • Personalized Healthy Home Coaching

    $150

    ✅ Comprehensive guide and workbook
    ✅ AI-assessment of health, financial, and waste impact - for 1 room
    ✅ Healthy product recommendation list
    ✅ Assessment review session with The True Shift Consultant

    GET STARTED 

Complete Healthy Home Transformation

$500

✅ Comprehensive guide and workbook

✅ AI-assessment of health, financial, and waste impact - for 1 room

✅ Healthy product recommendation list

✅ Assessment review session with a Tribalist Consultant

✅ Three design sessions with a professional The True Shift Designer

GET STARTED

SHIFTING THE RISK: Your Home Protection Zones

For other rooms, living spaces, or custom work, please contact us. We would be happy to help.

  • TOXIN-FREE KITCHEN

    Eliminate plastic leaching, non-stick PFAS, and food storage risks.

  • CHEMICAL-FREE BATH & BODY

    Audit personal care for Phthalates and remove PVC off-gassing threats.

  • ZERO-SHED SLEEP & LAUNDRY

    Stop Microfiber shedding and eliminate toxic Flame Retardants from bedding.

  • LOW-VOC WORKSPACE

    Optimize air quality, reduce furniture off-gassing, and manage tech-related chemical exposure.

  • WATER & AIR PROTECTION

    The essential defense against Microplastics, PFAS, and airborne contaminants.

  • SAFE BABY & CHILD ZONES

    Verify toys, gear, and nursery materials are free of all critical bisphenols and toxins.

Latest Intelligence: Your Non-Toxic News & Protection Guides

Explore our latest articles and discover simple, science-backed tips for creating a cleaner, more sustainable home.

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