Why I Started This: Because your family deserves the truth.

The True Shift didn’t start in a boardroom; it started at my kitchen table. I was tired of feeling like every 'safe' label was just another clever marketing trick. I realized that keeping a home healthy shouldn't be a full-time job of dodging hidden chemicals and microplastics.

I created this to give that control back to you. We use smart technology to do the heavy lifting, creating a new standard for a Non-Toxic Healthy Home. Our mission is simple: to help you see the truth behind the products you buy, so you can make the shift to high-quality choices that protect your family for a lifetime.

Solving the Full Toxin Load: Your Defense Against Microplastics, PFAS, & Beyond.

We go way beyond just swapping out a bottle of soap. The True Shift looks at your home the way you do—as a sanctuary. We look for the things you can’t see, like the microplastics shedding from your carpets or the 'forever chemicals' hiding in your cookware.

By combining a love for beautiful design with the hard science of health, we create a clear defense strategy for your entire space. It’s not about being afraid; it’s about being smart. We give you a simple plan to clear the air, clean up your surfaces, and build a healthy home that protects your family for a lifetime.

The Truth About the Price Tag: Why a Healthy Home is Actually Cheaper.

Most people think going non-toxic is expensive, but it’s actually the opposite. We’re here to show you how the 'cheap' plastic stuff is a trap—it breaks, it stains, and it constantly needs to be replaced. That's a 'Manufacturer Lie' that drains your bank account.

The True Shift guides you to high-quality, durable pieces that you only have to buy once. By switching to reusables and lifetime-quality materials, you aren't just cutting out chemicals; you’re cutting out the 'subscription' to plastic waste. We help you invest in your health and your wallet at the same time, so you can stop rebuying and start saving.

Transforming Research Overload into Your Effortless, Vetted Action Plan.

Trying to research every product in your home is a full-time job—and you’ve already got one. Our Healthy Home AI is here to take that weight off your shoulders. Think of it as your personal 'Truth Check' expert that’s already vetted thousands of products for you.

Instead of spending your late nights Googling chemical names, our AI instantly flags the real threats like PFAS and BPS, and hands you a simple 'cheat sheet' of safe, high-quality swaps. It’s the fastest way to cut through the noise, eliminate the stress, and finally make your home a sanctuary without the research overload.