Tired of Toxins?
A Healthy Home, Made Simple & Affordable.

Our AI-powered tool exposes hidden toxins and gives you a step-by-step plan to make sustainable swaps that benefit both your family and your wallet.


Easy as one, two, three

WATCH THIS VIDEO

THE TRUE SHIFT

Our Mission: Exposing Hidden Toxins & Showing
how to live simply and economically

At The True Shift, our mission is to open people's eyes to a simple, life-changing truth: the way we have been taught to live is not serving us well in a rapidly changing world. The best way to begin living better is by creating a healthier environment for ourselves. Our homes are filled with food chemicals and objects that are designed to serve others, not us. The True Shift empowers us to take back control and create a Healthy Home.

  • Our Founder's Story

    Our journey began from personal frustration with hidden toxins, which led to a solution to help others make a change.

    Embrace the Change 
  • A Holistic Approach

    We go beyond a single product. Our methodology combines The Art of Design with The Science of Health, providing a clear, step-by-step path to a fully detoxified home that is also sustainable and helps you save money.

    Unlock a Healthier Home 
  • Sustainable Swaps, Smart Savings

    Many people assume a healthy lifestyle is expensive, but we show you the opposite. By switching to durable, reusable, and toxin-free products, you're making a choice that benefits your health and your wallet.

    Join the Movement 
  • Effortless Solutions, Powered by AI

    Our technology isn't meant to replace human connection—it's designed to save you time and stress. We use AI to do the endless research for you, cutting through the noise and making it effortless to identify and replace toxic products.

    Transform Your Space 

How it Works

Create a Healthy Home: The TRUE Shift's Process

Upload a few photos of your space

Start with one room—your kitchen or bathroom is a great first step. Snap a few pictures as is and answer a few quick questions about your space.

LEARN MORE

Get a customized plan for a healthier, stress-free home

The TRUE Shift's AI designs a personalized makeover plan with healthy product and organization recommendations to reduce clutter and toxins. Live healthier, save money, cut waste, and reimagine your space to fit your needs.

LEARN MORE

Easily bring your plan to life

Enhance your makeover with expert coaching or transformational design services to seamlessly implement your plan.

LEARN MORE

1. Upload a few photos of your space

Start with one room—your kitchen or bathroom is a great first step. Snap a few pictures as is and answer a few quick questions about your space.

LEARN MORE

2. Get a customized plan for a healthier, stress-free home

The Tribalist AI designs a personalized makeover plan with healthy product and organization recommendations to reduce clutter and toxins. Live healthier, save money, cut waste, and reimagine your space to fit your needs.

LEARN MORE

3. Easily bring your plan to life

Enhance your makeover with expert coaching or transformational design services to seamlessly implement your plan.

LEARN MORE
  • DIY Healthy Home Starter Kit

    $10

    ✅ Comprehensive guide and workbook





    GET STARTED 
  • AI-Powered Room Makeover Plan

    $25

    ✅ Comprehensive guide and workbook
    ✅ AI-assessment of health, financial, and waste impact - for 1 room
    ✅ Healthy product recommendation list


    GET STARTED 
  • Personalized Healthy Home Coaching

    $150

    ✅ Comprehensive guide and workbook
    ✅ AI-assessment of health, financial, and waste impact - for 1 room
    ✅ Healthy product recommendation list
    ✅ Assessment review session with The True Shift Consultant

    GET STARTED 

Complete Healthy Home Transformation

$500

✅ Comprehensive guide and workbook

✅ AI-assessment of health, financial, and waste impact - for 1 room

✅ Healthy product recommendation list

✅ Assessment review session with a Tribalist Consultant

✅ Three design sessions with a professional The True Shift Designer

GET STARTED

Complete Healthy Home Transformation

$1500

✅ Comprehensive guide and workbook

✅ AI-assessment of health, financial, and waste impact - for 1 room

✅ Healthy product recommendation list

✅ Assessment review session with a Tribalist Consultant

✅ Three design sessions with a professional The True Shift Designer

GET STARTED
  • Kitchen

  • Bathroom

  • Closet & Bedroom

  • Home Office

Homes are filled with toxins. Let’s make our home healthier, together.

Stay Up to Date with Healthy Home Hacks

Explore our latest articles and discover simple, science-backed tips for creating a cleaner, more sustainable home.