Privacy Policy

1. Introduction

This Privacy Policy describes how The True Shift ("we," "our," or "the Site") collects, uses, and discloses your Personal Information when you visit or make a purchase from our website or use our services.

By accessing and using our services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

For privacy-related questions, you can contact us at admin@thetrueshift.com or by mail at:

Dharma Enterprises LLC
360 Ely Place
Palo Alto, CA 94306

For any specific data deletion requests, please contact admin@thetrueshift.com with your name and contact information.

 

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2. Collecting Personal Information

When you visit the Site, we collect information about your device, your interaction with the Site, and any necessary data to process your purchases. We may also collect additional information if you contact us for customer support. Personal Information includes any data related to an identifiable individual.

Device Information

• Purpose: To optimize Site performance and analytics.
• Source: Collected automatically via cookies, log files, web beacons, or tracking technologies.
• Disclosure for Business Purposes: Shared with Shopify and service providers.
• Personal Data Collected: Browser version, IP address, time zone, cookie data, search terms, and Site interactions.

Order Information

• Purpose: To process orders, manage payments, arrange shipping, and provide order confirmations.
• Source: Collected when users place orders.
• Disclosure for Business Purposes: Shared with Shopify, payment gateways, and fulfillment providers.
• Personal Data Collected: Name, billing/shipping address, email, phone, and payment details.

Subscription & AI Services

• Purpose: To manage AI-powered subscriptions and provide recommendations.
• Source: Provided by users upon subscription.
• Disclosure for Business Purposes: Used internally for service enhancement.
• Personal Data Collected: Email, preferences, subscription history.

User-Submitted Data for Home Consultations & AI Assessments

• Purpose: To generate AI-driven home recommendations and consultations.
• Source: Submitted photos and descriptions.
• Personal Data Collected: Room images, home descriptions, and consultation notes.
• Ownership & Data Use: The True Shift retains ownership of submitted data for service improvement but allows users to request data deletion at any time.

AI-Captured Images & Data

• Purpose: The True Shift may collect and analyze AI-generated images to assess a user’s home environment and provide sustainable product recommendations.
• Ownership: Any AI-captured images submitted by users become the property of The True Shift to enhance service accuracy and user experience.
• Data Deletion: Users may request that their AI-captured images and data be deleted by contacting admin@thetrueshift.com.

Affiliate Product Purchases

• Purpose: When users purchase products through affiliate links to third-party retailers like Amazon, The True Shift may receive a commission but does not collect or store personal information related to these transactions.
• Disclosure for Business Purposes: Governed by the retailer’s privacy policy.

Customer Support Information

• Purpose: To assist with inquiries and customer service.
• Source: Collected directly from users.
• Personal Data Collected: Name, email, and support requests.
  

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3. Sharing Personal Information

We share personal information with service providers to facilitate transactions and operations, including:

• E-commerce Processing: Shopify & payment providers.
• Analytics & Website Performance: Google Analytics & similar tools.
• Order Fulfillment: Shipping carriers & logistics providers.
• Legal Compliance: Regulatory bodies when required.

The True Shift does not sell personal information to third parties.

 

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4. Data Retention & Deletion

• Personal data is retained as long as necessary to fulfill service obligations and legal requirements.
• Users can request deletion of submitted photos, AI-captured images, and personal data by contacting admin@thetrueshift.com.

 

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5. Security Measures

We take appropriate measures to protect user data from unauthorized access or misuse. However, no system is completely secure, and we encourage users to safeguard their credentials.

 

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6. Your Rights

California Consumer Privacy Act (CCPA) Compliance

If you are a California resident, you have the right to:

• Know what personal information we collect.
• Request deletion of your personal data.
• Opt-out of data sharing for advertising purposes.
• Request details on how your data is used.

To exercise your CCPA rights, contact admin@thetrueshift.com.

General Data Protection Regulation (GDPR) Compliance

If you are a resident of the EEA (European Economic Area):

• We do not currently operate outside the U.S., but if you contact us, we will comply with GDPR best practices.

 

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7. Cookies & Tracking Technologies

• Purpose: Improve user experience, track preferences, and enable marketing analytics.
• Types of Cookies: Session cookies, persistent cookies, analytics tools.
• Managing Cookies: Users can disable cookies via browser settings, though this may affect functionality.

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

 

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8. Changes & Notification of Updates

We may update this Privacy Policy periodically. Any significant changes will be posted on our website. Last updated: March 2025

 

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For privacy-related inquiries, please contact admin@thetrueshift.com.

Last updated: March 2025