Collection: Non-Toxic Makeup
The TRUE Definition of Clean Beauty
Many popular makeup brands contain heavy metals like Lead, Arsenic, and Cadmium—toxins that are never listed on the label. The "Manufacturer Lie" is that these tiny amounts don't matter. In reality, these toxins accumulate in your body over time.
A Healthy SHIFT to clean makeup is especially important for teens, whose bodies are more sensitive to hormonal disruptors. The True Shift vets for mineral purity and "Carbon Black" free pigments to ensure you can look your best without the toxic trade-off.
How We Evaluate Makeup
- Sustainability Score: We prioritize brands using sustainably sourced mica and refillable packaging to reduce "beauty waste."
- Chemicals & Pollutants Addressed: We perform deep-dives into Talc (asbestos risk), PFAS, and Heavy Metals.
- Long-Term Cost Considerations: We highlight high-pigment, clean formulas that require less product per application, offering better long-term value.
Explore Healthy Body Solutions
- Find more tips in the Chemical-Free Bath & Body resource page.
- Clean your face safely with Chemical-Free Skin Care & Soap.
FAQs: The Truth Check
- Does "Non-Toxic" makeup actually stay on? Yes! In 2026, natural resins and minerals have replaced toxic silicones to provide long-wear performance without the "plastic" feel.
- Is Talc-Free important? Yes. Talc is often mined near asbestos. We prioritize makeup that uses safe alternatives like cornstarch or rice powder.
- Why is "Carbon Black" bad? It is a pigment derived from petroleum that is linked to skin irritation and organ toxicity. We look for iron-oxide based pigments instead.
Transparency Note: To keep "The True Shift" accessible, products in this collection are available through Amazon. This ensures you get reliable shipping and returns while benefiting from our AI-driven non-toxic research.
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ILIA Limitless Lash Mascara: Lengthening & Lifting (Soft Black)
Regular price $29.00 USDRegular priceUnit price / per$29.00 USDSale price $29.00 USD -
ILIA Sunshift Cream Bronzer: Ray - Warm Golden Bronze (0.27 oz)
Regular price From $31.28 USDRegular priceUnit price / per$31.28 USDSale price From $31.28 USD -
ILIA Lip Sketch Hydrating Crayon: 12-Hour Soft-Matte Color (Piazza)
Regular price From $25.90 USDRegular priceUnit price / per$25.90 USDSale price From $25.90 USD -
ILIA True Skin Serum Foundation: Weightless Medium Coverage (SF2)
Regular price From $32.00 USDRegular priceUnit price / per$32.00 USDSale price From $32.00 USD -
ILIA Balmy Tint Hydrating Lip Balm: Buildable Color with Shea Butter
Regular price $28.00 USDRegular priceUnit price / per$28.00 USDSale price $28.00 USD
The True Shift Collections
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MICROPLASTIC-FREE KITCHEN
Truth Check: Just because a container is "BPA-Free" doesn't mean it’s safe....
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BATH & BODY: CHEMICAL-FREE
Your skin is your body's largest organ, and it absorbs everything you...
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NON-TOXIC SLEEP & LAUNDRY
Did you know your bed is often the place where chemicals mess...
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NON-TOXIC BABY & KIDS' ESSENTIALS
Protect your most vulnerable family members. Vetted, non-toxic alternatives for feeding gear,...
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HEALTHY HOME OFFICE
Maximize health and focus while you work. Solutions for reducing VOCs from...
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HOUSEHOLD CLEANING
Most "spring fresh" scents are actually a mix of VOCs that pollute...
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