The TRUE Hydrating Cleanse
Most shampoos for curly hair are a Manufacturer Lie—they claim to be "hydrating" while containing harsh detergents that actually dehydrate the hair shaft. This creates a dependency on heavy, silicone-filled conditioners to fix the damage. The Ethique Professor Curl Bar provides the TRUE clean. It uses a pH-balanced, sulfate-free formula that gently lifts dirt while leaving your hair's natural, protective oils intact. Infused with Shea and Cocoa butter, it starts the hydration process during the wash, not after.
A Healthy SHIFT Essential
Making the shift to Professor Curl is a Healthy SHIFT for your scalp's microbiome. One 3.88 oz bar replaces 3 full-sized liquid bottles, making it a powerful Smart Swap for eco-conscious families. For mothers, it’s a way to simplify wash day for kids with tangly curls. For teens, it’s a Chemical-Free way to fight frizz and define curls without using "chemicals that mess with your body's natural rhythm" often found in synthetic sudsing agents.
Key Benefits
1. Sulfate-Free Curl Definition Cleanses without harsh detergents, allowing your natural curl pattern to remain intact, hydrated, and frizz-free.
2. 3-Bottle Concentration A single solid bar outlasts three standard plastic bottles of liquid shampoo, contributing to your Lifetime Savings.
3. pH-Balanced Protection Expertly formulated to match the natural pH of your hair and scalp, preventing the dryness and irritation caused by alkaline soaps.
4. Botanical Moisture Lock Uses Shea Butter and Glycerine to pull moisture into the hair shaft while you wash, ensuring touchable softness.
5. Earth-Friendly Purity Vegan, cruelty-free, and packaged in 100% compostable cardboard—zero plastic, zero microplastics, and zero waste.